Overview

CRM Email Marketing Manager

Head Office - London

Full Time Hours & Permanent

Circle Health Group are proud to be recognised as one of the UK’s top 5 best big companies to work for as well as top 5 to work for in the health and social care sector.

We have an opportunity for a CRM Email Marketing Manager to join our team.

This is a full- time role for 37.5 hours a week.

Applicants should meet the following criteria:

• A degree, qualification or equivalent work experience in Marketing, Digital Marketing, Business Studies, CRM or another related field
• A minimum of five years’ experience in a CRM role
• Demonstrable success in building automated CRM email journeys
• Knowledge and skills of HTML coding
• Experience working with a CRM platform, ideally Salesforce Marketing Cloud
• GA4, Google Looker Studio, PowerBI or other data analytics packages
• Knowledge of Salesforce CRM and SQLs
• Strong proficiency in Microsoft Office suite including Word, Excel, Outlook  and PowerPoint
• Highly data orientated with the ability to interpret data to drive actions
• Experience working within a healthcare or regulated-service provider preferred.

Duties of this role include:

• Help to deliver the CRM email marketing strategy to help drive awareness, engagement and grow revenue though engaging and informative emails.
• The CRM Manager will be a super user of Salesforce Marketing Cloud and will champion the CRM channel to the wider marketing teams and external stakeholders.
• Work with the Senior Engagement Manager to help develop strategies to support our key priorities including but not limited to welcome journeys for new patients, patient nurture journeys, in-life subscription comms and ad-hoc tactical email communications to support business goals.
• Segmentation of our audiences across b2b and b2c, segment in line with available data e.g. CACI, gravity modelling and actual revenue data
• Work with Senior Engagement Manager to build a plan to grow data volume to support growth across b2c and b2b
• Create inspiring automated CRM plans (email/SMS) that include nurturing existing patient data, introduction of welcome journeys for new patients and informative in-life comms for subscribers. 
• Analyse the performance of email marketing sends in order to drive continuous growth and engagement
• Set up revenue tracking across all email sends to allow for ROI measurement

Salary & Benefits

Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:

• 25 days holiday per year + bank holidays, increasing to 30 days with service
• Private Pension Scheme
• Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
• Friends & Family Hospital Discounts
• Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
• Non-contributory life insurance
• Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
• Access to resources, tools and services to support your wellbeing
• Employee recognition programmes
• Industry leading training and development opportunities

…and much more!

Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more.

Circle Health Group are proud to be a Gold member of the Armed Forces Covenant, and we welcome applications from members of the Armed Forces Community. We are also part of The Valuable 500 and we pride ourselves in being a Disability Confident Employer.

We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.

To find out more about the Circle Health Group Philosophy: https://careers.circlehealthgroup.co.uk/why-circle/our-philosophy